Marketing Fundamentals: From Hero to Zero!

Learn the strategies, build your plan, succeed in marketing.

Master Marketing for Career and Business Success

Marketing today is more competitive than ever. To succeed, you need more than just theory or a collection of digital tools—you need a clear, structured marketing plan that ties everything together. That’s exactly what this course will help you create. Whether you’re marketing a business, product, or service, you’ll gain the knowledge, skills, and practical experience to develop and implement a marketing plan that delivers results.


Unlike other courses that focus purely on theory or isolated digital tactics, Marketing Fundamentals: Zero to Hero takes a hands-on approach. You’ll learn how to research your market, identify your audience, craft a strategy, and apply key marketing channels like SEO, social media, content marketing, email, and paid ads—all while building a real, actionable marketing plan. Plus, with expert support and feedback, you’ll have the confidence to apply what you’ve learned in any role or business.


By the end of this course, you won’t just understand marketing—you’ll be ready to implement it. You’ll walk away with a fully developed marketing plan, the ability to track and measure success, and the skills to adapt your strategy as your business or career grows.

If you’re looking for a practical, results-driven approach to marketing, this is the course for you. Enrol today and start building your success!

This is a self-study course with live tutor support. If you have any questions please contact us or message us via What'sApp.

For a limited time only - sign up today and save 50%! First 50 learners only!

Online, self-study, global access to study in any country

Course features
  • Study time: 62 hours
  • Gain Industry Skills
  • 12 months course access
  • Full guidance on writing a marketing plan
  • Job and Career Support
  • Tutor support
  • Learn Online - Study at home or work
  • Certificate of Completion
  • Study time: 62 hours

How to Start the Course

Click on the red button and pay to enrol on the course, we accept cards, Paypal and Klarna. To pay by invoice or bank transfer, please contact us or message us on WhatsApp.

If you prefer live training, please contact us or message us on What’s App with a date you would like the training and any requirements, for example, the number of people. 

We train individuals, and support teams with their training needs in organisations, colleges, universities and government departments in different countries. Contact us if you have any questions.

Tutor Support Included

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Gain the skills you need to become a real professional, boost your confidence, and master the field.

Course Includes

This course includes a unique package of support to equip learners with knowledge and confidence to pass your course, including:

  • Personal course access with easy to follow modules and lessons
  • Book video support calls to ask your trainer questions
  • Tutor support to ask questions on email and forum
  • A series of videos to get the best out of the course, make a learning plan and preparing for the exam at the end of the course to check your knowledge
  • Help to complete your marketing plan with instructions and feedback
  • Certificate of completion.

Marketing Fundamentals: From Hero to Zero!

Our 18-module syllabus covers all aspects of marketing, ensuring you gain both breadth and depth in key areas:
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The expected salary for a marketing specialist ranges from £30,000 to £50,000.

Course Syllabus

We will help you unlock your inner potential so you can excel in your professional field. The course will teach you:
  • Introduction to Marketing
  • Audience Research
  • Market Research
  • Building a Brand
  • Introduction to Websites
  • Content Marketing
  • Search Engine Optimisation
  • Social Media Marketing
  • Communities
  • Email Marketing
  • Digital Advertising
  • Marketing Strategy
  • Data Analysis
  • Google Analytics
  • CRM
  • Chatbots
  • AI in Marketing
  • Create Your Marketing Plan for Feedback.

EMPLOYERS NEED MARKETING SKILLS

Digital marketing is among the fastest-growing in-demand skills, ranking top 10 in the Job Skills of 2024 report.

Students Receive Course Completion Certificate

Social media marketing skills are increasingly sought after, with 71% of employers prioritising candidates who possess expertise in this area

7 Reasons Why You Should Take This Course

🚀 1. Gain Practical, Real-World Marketing Skills

Unlike theory-heavy courses, this program is hands-on and results-driven. You'll not only learn marketing concepts but also:
✅ Develop a marketing strategy from scratch
✅ Create and optimise ad campaigns
✅ Perform SEO analysis and keyword research
✅ Design high-converting emails and landing pages
✅ Build a real WordPress website (optional tutorial included!)

By the time you finish, you’ll have the skills and confidence to run marketing campaigns that get results.

🎯 2. Get Personalised Mentorship from a Real Marketer

Most online courses give you videos and PDFs—you’re on your own. Not here!
💡 You’ll get access to real marketing professionals who can answer your questions, provide feedback, and guide you through challenges. Whether you need help choosing marketing tools, refining your strategy, or overcoming obstacles, you won’t be alone.

💼 3. Create a Marketing Plan That You Can Use Right Away

Theory is great, but execution is everything.
✅ By the end of this course, you’ll have a fully developed marketing plan tailored for a business (yours or someone else’s).
✅ We provide step-by-step guidance and one-on-one feedback to make sure your plan is actionable and professional.
✅ This is an excellent portfolio piece to showcase your skills to employers or clients.

🔥 4. Stay Ahead with AI and the Latest Marketing Trends

Marketing is evolving fast—AI, automation, and data analytics are shaping the future. We ensure you’re ahead of the curve with modules covering:
🤖 AI in marketing—how to leverage AI for content, automation, and customer insights
📊 Data analytics—how to track key marketing metrics and improve campaign performance
💻 SEO, digital ads, and social media—how to optimize for visibility and engagement

No outdated strategies—just modern, practical marketing skills.

📈 5. Unlock Career Growth and Business Success

Whether you’re looking to land a job, get promoted, or grow your business, this course gives you a competitive edge.
✅ For job seekers – Learn high-demand marketing skills that make you stand out to employers.
✅ For business owners – Develop a marketing system that attracts and converts customers.
✅ For freelancers – Gain the expertise to sell marketing services with confidence.

Marketing is a high-income skill, and this course is your fast-track to mastering it.

✅ 6. Quizzes, Assignments & Case Studies to Cement Your Learning

No passive learning! This course is designed to keep you engaged with:
📝 Assignments – Apply what you learn with practical exercises.
🎯 Quizzes – Test your knowledge to ensure you understand the material.
📊 Case studies – Learn from real-world marketing success stories.

By the end, you’ll have a full marketing toolkit and the confidence to use it.

🎓 7. Learn at Your Own Pace, But With Expert Support When You Need It

📅 Study at your convenience—no strict schedules.
🙋‍♂️ Get help when you need it—our team is here to answer your questions.

The Bottom Line? This Course Gives You a Clear Path to Marketing Success!

Whether you’re starting fresh or levelling up, Marketing Fundamentals: Zero to Hero ensures you learn the right skills, apply them effectively, and get real support along the way.

👉 Don’t just learn marketing—master it.
💡 Sign up today and take the first step toward your future in marketing!

Don't just take our word for it

Witness it first hand, directly from our fantastic students.
"This proved to be a very valuable course to me."

Janet

Business Consultant
"A very good course. Helped me to understand more about AI.."

Iwan

Lecturer in Artificial Intelligence
"Good training materials for remote learning, and the most impressive part was the speed at which they responded to questions. I also had issues with the exam (through the exam platform, not Duco) and they were really helpful in resolving it."

Tom

Data Protection Practitioner
"I really enjoyed this course, thank you so much."

Flaminia

Artificial Intelligence Professional
"The training provided will assist me to conduct AI research projects in a more professional and systematic way. The knowledge provided will be incredibly valuable for my future study in the field of computer vision."

Muhammad

Lecturer and PhD Candidate
"The course is really thorough about AI in general, and it covers all of the basic knowledge about AI. As a lecturer myself, I will teach this to my students."

Cholid

Lecturer

Meet Your Course Instructors

Darren Winter and Diana Kurasova

Darren and Diana designed this course because they know  marketing is a critical skill for businesses, entrepreneurs, and professionals.

Darren has been working  in marketing and sales for nearly 30 years, including major brands such as Morrisons Supermarkets and Starbucks and founded Duco Digital his marketing and accredited training organisation in 2017. He has a computing degree, an MA in Cross Cultural Communication and International Marketing and is studying for a PhD in AI Ethics in Spain.

Diana is an accredited marketing instructor, with 9 years of experience in Digital Marketing focusing on building marketing strategies and a Masters degree in International Business.

If you have any questions about choosing the right course for your career, please contact us.
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